Welcome to Pre-Cool, a creative practice dedicated to building depth out of doubt.
If you stick around, you'll see how curiosity makes the difference..
Welcome to Pre-Cool, a creative practice dedicated to building depth out of doubt.
If you stick around, you'll see how curiosity makes the difference..
We are a creative practice dedicated to building depth out of doubt.
Welcome to
If you stick around, you might see how curiosity makes the difference..
~*Pre-Cool*~
a tiny place with lots of space
'a tiny place with lots of space'
(pun-unintendedly, website works best on desktop)
For You
More soon!
If you're curious to stay updated with what we're thinking about, drop your email below and we'll send you our free monthly zine. Below is a sample collage of our thoughts:
"If you name it Pre-Cool, doesn't that mean it'll never be cool?"
That's the point. If we do our jobs well, coolness will always be the natural result.
Our name is a North Star that reminds us to establish ourselves in the Before so that we can fully appreciate the After. It prevents us from straying too far into niches and leads us out of the maze of vanilla.
tldr; staying committed to the bit.
"If you name it Pre-Cool, doesn't that mean it'll never be cool?"
That's the point. If we do our jobs well, coolness will always be the natural result.
Our name is a North Star that reminds us to establish ourselves in the Before so that we can fully appreciate the After. It prevents us from straying too far into niches and leads us out of the maze of vanilla.
tldr; staying committed to the bit.
Katherine, Person
Katherine holds a Master of Science in Advanced Architectural Design from Columbia University and a Bachelor of Architecture from the University of Southern California.
In pursuit of street smarts, she has designed transient spaces for Lancôme, Sephora, Taco Bell, Telemundo, Univision, and VISA (selected list); apartment combinations and commercial cafes in Manhattan; and regional medical campuses in Los Angeles.
Here lies the moonshot… 🚀🌕
A seemingly completely unrelated improbable project, but also:
describes our problem-solving approach
represents our humble and vulnerable beginnings
summarizes Katherine's Graduate School Thesis Project (the academic project that she's most proud of, so far)
Now that you know a little bit about where our head's at, here are a few other things we keep around.
*Dig into our past. *
*Pour from our cup.*
*Take a bite into our core.*